Here's why basic color theory is important. I've been seeing some changes at some of my local Bank of America branches lately. The corporate banners have changed, from the old high-visibility blue text on white background:
to this godawful clashing, eye-searing blue text on a red background:
The letters are now very difficult to read, because of the dissonant combination of colors. Moreover you can't even see the American flag anymore, now that it's drowning in that sea of red.
The banner went from being that which is fitting for a respectable commercial institution to that of... I dunno... my first thought was along the lines of... "Where did my bank go? Did it get replaced by a gaudy gay sex shop?"
Who approved this design? Did they have even the faintest grasp of color theory? The color red, when you stand next to blue like that of the "Bank of America" text, will appear to be pink. PINK!
While pink is a fun color for little girls' birthday parties, it is not a color you want to be associated with an institution that's going to safeguard your life savings.
If you were to open a new savings account and you saw the two following banks next to each other, which one would you entrust with your hard-earned cash?
This Bank | That Bank |
If you were most people, you'd probably avert your eyes from the one on the left , and once you finish your epileptic vomiting, head for the one on the right (sporting the color scheme of Washington Mutual btw).
Poor Bank of America. I wonder if BofA are now going to give out free hot pink dildos to new customers when they open a new savings account.
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