Great advert for Epuron.

This has been out for a while but I came across this commercial only recently.

At first I thought this guy was a total jerk and felt very little sympathy towards his situation if at all. However the ad reveals his true identity in the last 10 seconds, and at that time I instantly and completely understood his character. It's a brilliant ad.

2 minutes is a long running time for an advert, but I don't think you could have sufficiently told the story and built up the emotional volume in less time.